The idea of persuasion is as instinctive for sure
- Dec 27, 2019
Persuasion Is Instinctive The idea of persuasion is as instinctive and natural as language. Even before we learn how to speak, we learn to persuade. Sure, or technique is simple, but it's effective. We scream bloody murder until somebody gives us what we want.
Different Types of Persuasion We all come preprogrammed with a couple basic persuasion strategies. Ask until we get it. Bargaining. Using any position of power. More enlightened types of persuasion involve eliciting criteria, and leveraging that. Turns out you can go a long ways with this technique. And make a lot of money.
Dale Carnegie's Golden Rule Dale Carnegie notes that you can get anybody to do anything, so long as they believe it was their idea. This is one of the iron laws of persuasion. But it's tricky. If you are attempting this technique, and your target figures out what you're up to, it will backfire. Nobody likes to be manipulated.
Even if it's for their own good. Enter The Storyteller It turns out that people have been using stories to persuade since the dawn of time. Ever since old cavemen told stories around the campfire, they've been using stories to persuade. What's the most basic, most ancient story that exists? Hero's Journey This has been found in every culture.
You'll find this in every Hollywood blockbuster and bestseller. What is the story structure? Once upon a time there was a young boy. Scared and lonely. Then something happened and he was forced out of his comfort zone.
Why This Story? Every young caveman has to grow up and become an effective hunter. What better to motivate him that to carry around heroic stories in his mind while out hunting? Did he remember the storyteller? No, he did not. He remembered the hero. The characters. The struggle.